Bespoke communications and talent service, bridging the gap between agency and in-house.

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At JOANNA JEFFREYS, we seamlessly blend with your team, immersing ourselves in your brand and objectives to effectively achieve your goals.

With our all-encompassing approach, Joanna and her team possess an instinctive understanding of the ever-evolving beauty, fashion, and lifestyle industries. We not only offer strategic guidance but also provide creative and visionary perspectives to elevate your brand to new heights.

A London-based consultancy providing customised solutions in the beauty and wellness, fashion and lifestyle sectors.

With an illustrious career spanning over 25 years, Joanna brings a wealth of expertise as the former Head of Press at Harvey Nichols and Associate Director of Starworks Group. Together with her team, they possess an influential network connecting them to media and industry insiders across the realms of beauty, wellness, lifestyle, fashion, and retail.

Through our expansive connections, we curate powerful brand strategies that harness resources from every corner of the industry. This enables us to establish and amplify brand presence, generating genuine momentum and positive perception among both media outlets and consumers. With our approach, we ensure your brand cuts through the noise and captivates its target audience.

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We collaborate with exciting, emerging brands, and those looking to elevate their brand, crafting loyal communities for growth.

  • "Joanna played a pivotal role in elevating 111Skin to a global brand. Her unwavering belief and passion for the brand were invaluable; she crafted a unique approach to traditional beauty PR engaging with tastemakers in fashion and artistry from her extensive network which subsequently generated an unrivalled buzz and demand for the brand”

    Daniel Smith, Managing Director, 111Skin (2015 - 2021)

  • “I cannot recommend Joanna enough. Over the years that I have known her she has always introduced me to the most beautiful and engaging brands within the realms of lifestyle, luxury fashion and beauty”

    Sarah Harris, Deputy Editor and Fashion Features Director, British Vogue

  • “Working with Joanna is an absolute pleasure. Her dedication, connections and expertise have elevated both our brand and clinic to new heights. Through her strategic efforts, she has successfully booked in high-profile press/KOLs and secured top tier coverage that has significantly boosted both our visibility and credibility. We highly recommend Joanna to anyone seeking exceptional Communications support that delivers outstanding results."

    Dr. Brandon and Dr. Mahsa Nejati, Nejati Clinic

  • “I have worked with Joanna for a number of years from the launch of 111Cryo at Harvey Nichols through to, most recently, the cutting edge treatments at The Nejati Clinic. Each interaction unveils a must-try product, or an enticing experience to book. Her agency is brimming with knowledge, and they go out of their way to make sure the journalistic journey runs smoothly.”

    Francesca White, Founder, The Beauty Triangle and Health & Beauty Editor-at-Large, Tatler

  • “I have worked with Joanna across a number of projects most notably when Group Buying Director at Harvey Nichols. Her knowledge of who and what associations are needed to launch/elevate a brand are unrivalled and she consistently thinks outside of the box, utilising her extensive network to make this happen”

    Averyl Oates, Group Buying Director, Harvey Nichols (2002 - 2012)

  • "I know that behind every email or call from Joanna Jeffreys is someone I need to know about, a product I need to try or a treatment I need to book in for. An agency full of knowledge, professionalism, and intrigue."

    Katy Young , Group Beauty Director, Harper’s Bazaar/ELLE

  • "Thank you so much Joanna for everything you have done for us to get us to this point, and for all your love and hard work, I know you put your heart and soul into launching Koibird and it has been great working with you. I always say to everyone the pleasure was all ours and that Joanna actually cared”

    Belma Gaudio, Founder and Creative Director, Koibird

  • "Working with Joanna and her team is always an absolute pleasure. She knows everyone worth knowing in the beauty industry, from brands to press, and is always open to new ideas, concepts and projects. I have made many excellent listings though introductions Joanna has made to me and she has a natural talent for knowing exactly what will work for us. A true professional!"

    Alexander Johnson, GM & Head of PR for luxury pharmacy John Bell & Croyden

  • "Joanna brought passion, expertise and a black book of connections to my business. Joanna and her team are enormously well connected, knowledgable and in tune with the wellness market. Absolute delight to work with. They most certainly helped put Dreem Distillery on the map."

    Hayley Dawes, Founder, Dreem Distillery